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Step onto a true international stage and compete against elite teams from Canada, the USA, Mexico, and beyond.

From the Athlete Lounge to player interviews to Under Armour rewards, every athlete gets pro-level treatment.
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Stand out on the world stage and compete for coveted World MVP honours. Showcase your skills & test yourself against international talent.
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More than games: weekend challenges with prizes: 1v1s, fastest-player sprints, QB targets, and team obstacle courses

Every team gets a pro media shoot, an official Under Armour match ball, full game footage, and media exposure.

Enjoy a full festival-style weekend with on-site DJs, live performances, food trucks, vendors, and interactive zones.
🎉 Friday Opening Ceremonies & Check In
⏱️ 6 Game Guarantee
🏈 Round Robin Games on Friday & Saturday
🎯 Skills Competitions for Each Age Group - Saturday
🏆 Sunday Championships - 40 Minute Knock-Out Games!!
Experience full throttle World Cup action all weekend with 6 games guaranteed, non-stop activities, prizes, media, and fun for the whole family!
All Games played by the IFAF (International Federation of American Football) rules!

All matches will be played by the IFAF ruleset - The International Federation of American Football.
The UA FLAG World Cup guarantees your team a minimum of 6 games played. That's more games than in any other tournament. Finalists and champions will play up to 8 games total.
The first Round Robin phase is on Friday and Saturday, followed by elimination-style playoffs and championship games on Sunday.
Format is as follows:
Friday: 4 games (2 in the morning, 2 in the afternoon)
Saturday: 2 games in the morning or evening (with player skills competitions throughout the day)
Sunday: Single Elimination Championships
The Round Robin games are the longest of any tournament: 25 minutes each.
The elimination style matches on Sunday are 50 minutes each.
The tournament format is designed to balance players' recovery between games with a constant supply of fun and entertainment for you.
Between games, players can compete in skills challenges and win prizes, meet other players in the Players' Lounge, get featured in media interviews, and celebrate with music, entertainment, and festival vibes the entire three-day weekend.After tournament play ends, a wide array of activities and attractions are available in Brampton for participants and their families to enjoy, including amusements, a water park, nature tours, parkland, recreational trails and lakes. Visit City of Brampton for more information.
We’ve set up a series of skill-focused competitions where players can test and improve key abilities while earning exclusive prizes:
Speed Relay Challenge – A test of agility and balance.
Fastest Player Challenge – Sprint for top speed.
Quarterback Accuracy Challenge – Precision passing under pressure.
Flag Pull Challenge – Quick hands and defensive reaction.
The World Cup will be fully recorded using advanced AI-powered Pixellot cameras. With 25 cameras on site, every team’s games will be captured from multiple angles so no pass, play, or touchdown is missed.
Boys and girls play in their own separate divisions, with ample age groups to ensure a fair, level playing field. Divisons are as follows:
BOYS U7 (6U) - U24 (23U)
Girls U9 (8U) - U24 (23U)
The UA FLAG World Cup experience delivers unmatched value at $749 + HST per team. Each team gets a comprehensive tournament package loaded with tournament perks. No other tournament in the country offers this combination of competition, coverage, value and festivities:
6+ games guaranteed — up to 8 total
Industry-leading game length
3-day tournament format
Professional media coverage for all teams
High-quality championship trophies and medals
Free entry into 4+ skills competitions with great prizes for every team player
25+ Pixellot cameras on site, Every team has all games recorded - footage available for social and more
Festival atmosphere with entertainment
Under Armour awards and athlete lounge
Exclusive event apparel
Discounted accommodation packages
UA FLAG is offering exclusive value-added packages for organizations registering seven or more teams. If your club or program is bringing multiple teams, we’ve got options built for you! Contact us at hello@uaflag.ca to learn more.
After tournament play ends, a wide array of activities and attractions in Brampton are available for participants and families to enjoy, including amusements, a water park, nature tours, parkland, recreational trails and lakes.
As well, over the weekend, three exciting events will take place in Brampton:
Coming Soon.
We’ve secured great deals with nearby hotels so teams, players, and families can enjoy a comfortable stay throughout this festival-style event and relax after a full day of competition.For details on room options, rates and availability, visit the official World Cup hotels page: Official World Cup Hotels
We’ll have a great variety of food on site - from awesome vendors and popular food trucks to ready-to-go favourite eats. The event is right in Brampton’s foodie hub, you’re just minutes from dozens of local spots serving everything from classic burgers and pizza to award-worthy Indian, authentic street food, and international flavours.
Download the Brampton Food Guide here: Tourism-Food-Guide.pdf to learn more about Brampton’s many great restaurants.
Click here for all places to Dine and Shop!